Gucci has released a couture line called, Gucci Premiere. This was merely another "fashion rumor" throughout the year until Salma Hayek made it official when she was seen wearing a beautiful burgundy one-shoulder dress by the label during the Cannes Film Festival.
Creative director Frida Giannini felt compelled to start the "one-of-a-kind" line to suit the needs of the customer who is looking for that stunning red carpet look.
"We frequently received many requests from celebrities, actresses and singers, and it was very difficult because, of course, Gucci was born as a ready-to-wear brand, so we were not prepared to offer this kind of service and to deliver something so special," she tells Womens Wear Daily. "Our ready-to-wear factories do a freat job - they have great tailors, but the craftsmanship and the finished of everything is very different."
Her plan as of now is to create a capsule collection twice a year along with made to order gowns.
Although the house is working with a team in Paris, Giannini has no interest in showing her couture line during Paris fashion week.
"We don't have any kind of plan in this direction for the moment. It's more an intimate approach between the house of Gucci and the stars and the celebrities. I don't think, honestly, it's in the soul of Gucci to do a haute couture show".
With puckered lips, this gives even more reason to say, "It's Gucci bitch".
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